Let Hope Bloom by 180 Kingsday

The Flower Council of Holland has launched a campaign to send a message of hope to the world during these turbulent times. The campaign uses 200,000 flowers to create the message Let Hope Bloom, a sign of global solidarity and optimism during the Covid-19 pandemic.

Created in collaboration with International agency 180 Kingsday, the campaign celebrates flowers and their ability to lift a mood and brighten a day. For a long time, flowers have been a powerful symbol, speaking the international language of love, gratitude and support. The message aims to spark joy, offer comfort and bring flowers into the home at a time when it’s harder than ever.

Covid-19 is having a significant impact on the floriculture sector. The Flower Council of Holland is working hard to find a way to maintain the human connection to flowers and reinforce the power flowers have to lift spirits.

The campaign will run in Germany, France, the Netherlands and the United Kingdom. Globally, people are encouraged to share this message of hope along with the hashtag #lethopebloom.