Amstel’s latest spot for the Russian market is a testimony to friendships formed over a pint or two, and the lengths one mate will go to when devoutly keeping a promise to hold another’s beer.
In the film, two modern day blokes meet at a pub in an unspecified cutesy Europe location. One asks the other to hold his beer while he heads to the bathroom, however a misstep leads the toilet-goer onto a boat and off to sea.
Months pass and the seasons change, yet the accidental seaman’s friend continues to wait while holding the beer. His charge soon turns him into a local attraction; the villagers feed him and frighten away gathering seagulls while he manages to abstain from sipping the Amstel.
Finally, his friend reappears after his oceanic adventure, and the two pick up exactly where they left off.
Agency: 180 Kingsday
Production Company: Bas Production
Director: Justin Reardon (c/o Double Agent, London)
Line Producer: Alenka Protic
Production Manager: Kristina Mersak
Director of photography: Matyas Erdely
Editor: Fiona Fuchs
Music Company: Sizzer Music, Amsterdam
Sound Design: Stainless Sound, Amsterdam
Sound designer/mixer: Nick Smith
Post Production: MPC, Amsterdam
Post producer: Kayleigh Dugdale
VFX Lead: Ricky Weissman
Colourist: Toby Tomkins @ CHEAT, London