Wheyhey, the rapidly expanding healthy treat company and makers of sugar free, high-protein ice cream, has teamed up with creative partner 18 Feet & Rising to scale its marketing operation in the UK.
18 Feet & Rising and Wheyhey have collaborated on ‘The Wheyhey Way’, an integrated summer campaign designed to support the brand’s distribution in Tesco and Sainsbury’s. The aim of the activity is to show that healthy doesn’t need to be boring.
Together with Blinkink director Michael Marczewski, 18 Feet & Rising has created three films, print creative and out of home for the brand. The campaign explores how awesome the world looks if observed through a pair of Wheyhey sunglasses, making everyday scenarios way more fun and a tiny bit outrageous.
Production Company: Blinkink
Director: Michael Marczewski, Blinkink
Producer: Matt Marsh, Blinkink
Creative Partner: Anna Carpen, 18 Feet & Rising
Executive Creative Director: Will Thacker, 18 Feet & Rising
Creatives: Julie Herskin / Louis Jopling, 18 Feet & Rising
Agency Producer: James Faupel / Georgia Dickinson, 18 Feet & Rising
Audio: Aaron Taffel @ Grand Central Sound Studio