House of Fraser: The Blackout by 18 Feet & Rising
- Location:
18 Feet & Rising has launched a new multi-channel, tactical campaign for House of Fraser entitled 'The Blackout' – the retailer’s biggest shopping event to date. The campaign kicks off with four TV commercials created together with renowned music video director-duo, Vaughan and Anthea, from Moxie Pictures.
Using short, sharp 10-second spots, the TVC is high-impact, set in a pitch-black studio, with dancers who move in and out of the dark into striking projector art, created especially by 18 Feet & Rising’s in-house design and animation team. The Blackout campaign aims to remind everyone that shopping is more than just a functional way of finding a good deal, but a fun way of bringing people together and escaping from reality.
The Blackout campaign includes five-day in-store takeovers across the country, playing host to secret sales with significant savings on new lines. Each of House of Fraser’s 59 homegrown stores will be activating the campaign in their own individual way – some with one-off experiential activities including dining in the dark, a Moet bowling alley and DJ sessions.
Credits
Creative Partner Anna Carpen
Creative Julie Herskin
Agency Producer Georgia Dickinson
Assistant Producer Lewis O’Brien
Senior Account Manager Ella Rybacki
Emma French
Strategy Partner Rob Ward
Strategy Director Jack Carrington
Production Company Moxie Pictures
Director Vaughan Arnell and Anthea Benton
Executive Producer N/A
Producer Doochy Moult
Co Producer Lauris Beinerts
DOP Simon Chaudoir
Editor Rick Russell
Prod Designer N/A
Post Production ETC
Colourist Lewis Crossfield
VFX artist Sarah Crux
Post Production Producer Jess Easton / Johnny Fairburn
Sound Munzie @ Grand Central
Media Goodstuff Communications
