GambleAware: advert-top-1 by 18 Feet & Rising
- Location:
Independent creative agency, 18 Feet & Rising, has today launched a new hard-hitting pilot campaign for national charity, GambleAware. The “Voices” campaign, which is the first ever created for GambleAware, aims to raise awareness of problem gambling by building its profile in the public consciousness and tackling the secrecy that often surrounds gambling addiction.
The campaign targets young men and women, aged between 15-24, after recent Gambling Commission figures identified them as the most at risk age group for problem gambling. The campaign aims to create a new, more self-aware generation, helping to prevent future problems before they arise.
“Voices” externalises the hidden voice of problem gambling, shining a light on the internal battle that some victims may suffer on a daily basis. Aggressive yet seductive and persuasive, the physical embodiment of ‘the voice’ plays on his victims’ insecurities and vanities. The campaign shows that ‘the voice’ can strike anyone, anywhere at any time, playing on individuals’ relationships with gambling.
https://youtu.be/FrWA1VlHU20
Credits
Executive creative director: Anna Carpen
Creative director: Will Thacker
Creative: Will Thacker, Louis Jopling
Agency producer: Russell Taylor
Assistant producer: Lewis O’Brien
Business director: Adrienne Little, Andrew Barnard
Senior account manager: Emma French
Strategist: Jack Carrington, Frances Docx
Production company: Park Pictures
Director: Tom Tagholm
Executive producer: Stephen Brierley
Producer: Nick Goldsmith, Sophie Hubble
Co-producer: Freya Silk
DOP: Mauro Chiarello
Editor: Leo King at Stitch
Production Designer: Simon Davis
Post production: MPC
Colourist: George Kyriacou
VFX artist: Kamen Markov
Post production producer: Amy Richardson
Sound: Anthony Moore at Factory
Media: Goodstuff Communications (Rob Donnellan)
