Skip Ad by 121 Tribal
- Location:
In one of the most competitive advertising categories in the world, 121 Tribal designed to put Skip detergent in the map, through a digital campaign that challenges the status quo.
Skip Detergent presents 'Skip Ad' - The ad disguised as a button.
That little precious button that appears every time a commercial tries to ruin your video in YouTube. This button “cleans” what you don’t want there. And that’s exactly what Skip detergent does with your clothes.
Together with influencers and a cleverly segmented online and offline campaign that includes YouTube pre-rolls, online ads, outdoors and influencers, the agency changed forever the meaning of the most popular button in the world.
Credits
Advertised brand: Skip
Advertising Agency: 121 Tribal, Lima, Peru.
Director Creativo General: Gonzalo Calmet
Director General de Cuentas: Benjamín Edwards
Director Creativo: Lucas Bargen
Director de Arte: Francisco "Sharuko" Ayras
Redactor: Eduardo Delgado
Director de Arte: José Luis Linares
Directora de Cuentas: Vanessa Vargas
Jefa de Producción: Mónica Mendoza
Cliente: Unilever
Gerenta Brand Building HPC: Carla Bisbal
Jefa de Brand Building Homecare: Joan Marcelo
Practicante Brand Building Homecare: Alessandra Su
Casa Realizadora: LOCOMOTOR
Productor Ejecutivo: Carlos Cia Almeida
Director: Rómulo Franco Ruiz-Bravo / Lucho Soldevilla
Directora de Arte: María Cristina Martínez
Asistente de Producción: Athina Vilchez
Director de Fotografía: Gianmarco Ahón Tello
Vestuarista: Claudia Mansilla
Maquillaje y Peinado: Manuel Gijón.
2do de Cámara: Jorge Romero
Data Manager: Jonathan Palpa Arriola
Gaffer: Alfredo Ludeña
Offline: Locomotor
Online: Lunatic
Edición Video Caso: Mario Chocano
Audio: Humanimal
