Agency: 121 Tribal
Date: May 2019
Your Vote
Overall Rating
Opps, please vote again
19 votes

In one of the most competitive advertising categories in the world, 121 Tribal designed to put Skip detergent in the map, through a digital campaign that challenges the status quo.

Skip Detergent presents 'Skip Ad' - The ad disguised as a button.

That little precious button that appears every time a commercial tries to ruin your video in YouTube. This button “cleans” what you don’t want there. And that’s exactly what Skip detergent does with your clothes.

Together with influencers and a cleverly segmented online and offline campaign that includes YouTube pre-rolls, online ads, outdoors and influencers, the agency changed forever the meaning of the most popular button in the world.


Advertised brand: Skip

Advertising Agency: 121 Tribal, Lima, Peru.

Director Creativo General: Gonzalo Calmet

Director General de Cuentas: Benjamín Edwards

Director Creativo: Lucas Bargen

Director de Arte: Francisco "Sharuko" Ayras

Redactor: Eduardo Delgado

Director de Arte: José Luis Linares

Directora de Cuentas: Vanessa Vargas

Jefa de Producción: Mónica Mendoza

Cliente: Unilever

Gerenta Brand Building HPC: Carla Bisbal

Jefa de Brand Building Homecare: Joan Marcelo

Practicante Brand Building Homecare: Alessandra Su

Casa Realizadora: LOCOMOTOR

Productor Ejecutivo: Carlos Cia Almeida

Director: Rómulo Franco Ruiz-Bravo / Lucho Soldevilla

Directora de Arte: María Cristina Martínez

Asistente de Producción: Athina Vilchez

Director de Fotografía: Gianmarco Ahón Tello

Vestuarista: Claudia Mansilla

Maquillaje y Peinado: Manuel Gijón.

2do de Cámara: Jorge Romero

Data Manager: Jonathan Palpa Arriola

Gaffer: Alfredo Ludeña

Offline: Locomotor

Online: Lunatic

Edición Video Caso: Mario Chocano

Audio: Humanimal