The Drum Awards for Agency Business 2022

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Agency: 101 London
Date: Oct 2016
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Costa Coffee has launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign.

The promise builds on what has seen Costa become the nation’s favourite coffee shop, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas.

To mark the launch, Costa has turned the spotlight on its baristas, the heroes of the company and the people who make that promise a reality. In the showcase TV spot, 170 Costa baristas are the enthusiastic audience for actor Javone Prince’s attempts to launch Costa’s new mission (despite some fairly unorthodox methods). The spot was originally created as a film for baristas up and down the country, but will roll out across TV, VOD, cinema and digital media from Saturday 8th October, and be accompanied by outdoor, social, CRM and in-store activity.


Executive Creative Director: Mark Elwood, Augusto Sola

Creative Director: Joe Bruce

Creative: Jack Willoughby, Serhan Asim

Additional Credits: Agency Producer: Sarah Macron (Royle Productions), Alex Pemberton

Agency Production Manager: Agnes Szyperek (Royle Productions)

Account Lead: Ross Farquhar

Account Director: Alex Gillespie

Account Manager: Amy Lavington

Strategist: Sandie Dilger

Production Company: Somesuch

Director: Nick Gordon

Producer: Peter Knowles

Production Manager: Peter Arboine

DOP: Nicolas Loir

Casting: Leanne Flinn

1st AD: Griffin

Production Designer: Nathan Parker

Costume Designer: Hannah Edwards

Hair & Makeup Artist: Anna Wild

Post Production: Electric Theatre

Producer: Alannah Currie

Colour: Houmam Abdallah

Flame Op: Ally Burnett

Editing: Final Cut

Producer: Frankie Elster

Editor: Dan Sherwen

Music: Soundtree

Composer: Peter Raeburn

Producer: Jay James

Sound: 750 Sound Studio

Producer: Tara Oliver, Mary-Ann D’Cruz

Sound Engineer: Sam Ashwell

Artist: Javone Prince (Karen Hough @ Shepherd Management)