Costa Coffee: advert-top-1 by 101 London
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Costa Coffee has launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign.
The promise builds on what has seen Costa become the nation’s favourite coffee shop, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas.
To mark the launch, Costa has turned the spotlight on its baristas, the heroes of the company and the people who make that promise a reality. In the showcase TV spot, 170 Costa baristas are the enthusiastic audience for actor Javone Prince’s attempts to launch Costa’s new mission (despite some fairly unorthodox methods). The spot was originally created as a film for baristas up and down the country, but will roll out across TV, VOD, cinema and digital media from Saturday 8th October, and be accompanied by outdoor, social, CRM and in-store activity.
Credits
Executive Creative Director: Mark Elwood, Augusto Sola
Creative Director: Joe Bruce
Creative: Jack Willoughby, Serhan Asim
Additional Credits: Agency Producer: Sarah Macron (Royle Productions), Alex Pemberton
Agency Production Manager: Agnes Szyperek (Royle Productions)
Account Lead: Ross Farquhar
Account Director: Alex Gillespie
Account Manager: Amy Lavington
Strategist: Sandie Dilger
Production Company: Somesuch
Director: Nick Gordon
Producer: Peter Knowles
Production Manager: Peter Arboine
DOP: Nicolas Loir
Casting: Leanne Flinn
1st AD: Griffin
Production Designer: Nathan Parker
Costume Designer: Hannah Edwards
Hair & Makeup Artist: Anna Wild
Post Production: Electric Theatre
Producer: Alannah Currie
Colour: Houmam Abdallah
Flame Op: Ally Burnett
Editing: Final Cut
Producer: Frankie Elster
Editor: Dan Sherwen
Music: Soundtree
Composer: Peter Raeburn
Producer: Jay James
Sound: 750 Sound Studio
Producer: Tara Oliver, Mary-Ann D’Cruz
Sound Engineer: Sam Ashwell
Artist: Javone Prince (Karen Hough @ Shepherd Management)