Dunelm: Student Essentials – Cheat Day by 101
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To coincide with A-Levels results Dunelm has dropped its student campaign ‘everything you need for uni, except the A-Levels’. Running across online and in-store the ad plays on student clichés such as ‘last night’s pizza the breakfast of champions’.
Credits
Executive Creative Director: Mark Elwood
Creative Lead: Ryan Delehanty
Art Director: Tanya Holbrook
Copywriter: Greg Stekelman
Additional Credits: Terry Hall (Friend, London)
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