Agency: 101
Client: Dunelm
Date: Aug 2016
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To coincide with A-Levels results Dunelm has dropped its student campaign ‘everything you need for uni, except the A-Levels’. Running across online and in-store the ad plays on student clichés such as ‘last night’s pizza the breakfast of champions’.


Executive Creative Director: Mark Elwood

Creative Lead: Ryan Delehanty

Art Director: Tanya Holbrook

Copywriter: Greg Stekelman

Additional Credits: Terry Hall (Friend, London)