With lockdown and all the resultant cancelled sporting events, now is a key moment in time for women's sport. How are athletes, teams and organisations continuing to build momentum while stadiums and TV slots remain empty? What is the role of brands in raising visibility of women’s sports in a pandemic, and how will they react post-lockdown? The Drum sits down with the Women’s Sport Trust, F1 and team GB hockey player Emily Defroand to discuss.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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