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In this session award-winning recording artist Katie Melua, professional artist manager Sumit Bothra, and Gary Cohen, head of brand partnerships at ATC Management catch up with The Drum’s Lynn Lester to explore the opportunities for brands to connect with music and artists alike. How can they foster authentic relationships that work for both parties and most importantly, deliver results?
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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