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A Creative Disruption festival from The Drum

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In this session award-winning recording artist Katie Melua, professional artist manager Sumit Bothra, and Gary Cohen, head of brand partnerships at ATC Management catch up with The Drum’s Lynn Lester to explore the opportunities for brands to connect with music and artists alike. How can they foster authentic relationships that work for both parties and most importantly, deliver results?

Speakers

Katie Melua
recording artist, Performer
Gary Cohen
head of brand partnerships, ATC Management
Sumit Bothra
director, ATC Management
Lynn Lester
managing director of events, The Drum

Presenting your Can-Do industry band featuring special guest, singer-songwriter, Katie Melua

Entertainment

Featuring

  • Katie Melua, recording artist, Performer
  • Charles Briens, field marketing manager, Europe, Ogury
  • Ella Kerr-McCutcheon, programmatic strategy consultant, JCDecaux
  • Gina Chow, planning and campaign manager - APAC, Bloomberg Singapore
  • James Booth, founder and chief executive officer, Scoota
  • James Dietz, studio manager, Amplify
  • Lydia NG, business owner, Thinktechniq
  • Andy Dougan, global business partner/head of experiential, Geometry

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One

The future relationship between brands and music

Entertainment

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Katie Melua, recording artist, Performer
  • Sumit Bothra, director, ATC Management
  • Gary Cohen, head of brand partnerships, ATC Management

Riot Games on the future of esports

Entertainment

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Chris Tran, head of esports for South East Asia, Hong Kong and Taiwan, Riot Games

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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