Top figures in the gaming industry assemble to explain the sector's journey from a ‘bedroom’ hobby to a boardroom priority in entertainment. The panellists share their experience in the space, lay-out the trends, and hint at future developments. Our gaming veterans will also give guidance on marketing opportunities, be it in gaming or esports, brand integration, or in-game placements. Oh, we'll be talking about games a lot too. And we mean a lot.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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