Event has finished for the day. All content will be on demand from tomorrow.
We’ve all heard the statistics about esports growth but what’s the real opportunity for brands? Could this newer channel be a way for brands to find relevancy with consumers during lockdown? The Drum speaks to brands and experts to dig under the headlines of this hyped up media channel.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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