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A Creative Disruption festival from The Drum

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Many brands have had to re-think their marketing strategy this year but for Sentosa, a tourism hotspot in Singapore, it had to re-write the rules entirely. This session will take a look into how Singapore’s attraction island, and its agency BBH, used the biggest gaming hit of the lockdown to re-imagine tourism marketing.

Speakers

Charlotte McEleny
deputy and Asia Pacific editor, The Drum
Mira Bharin
director, brand, marketing and communications, Sentosa Development Corporation
Sascha Kuntze
chief creative officer, BBH Singapore
In partnership with Appsflyer

Do brands need to think like tech companies to survive?

Best Practice Marketing

Featuring

  • David Llewellyn, marketing director, EMEA, Appsflyer
  • Chris Sutcliffe, editor at The Drum Network, The Drum
In partnership with Neustar

Agile marketing is about focus, not speed

Marketing

Featuring

  • Mark Gooding, head of growth, marketing solutions, EMEA & APAC, Neustar
  • Sinem Soydar, global senior digital marketing manager, Vodafone Group
  • Gordon Young, editor-in-chief, co-founder, The Drum

The future of the client-agency relationship

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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