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A Creative Disruption festival from The Drum

Redefining tourism marketing in Animal Crossing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore

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Many brands have had to re-think their marketing strategy this year but for Sentosa, a tourism hotspot in Singapore, it had to re-write the rules entirely. This session will take a look into how Singapore’s attraction island, and its agency BBH, used the biggest gaming hit of the lockdown to re-imagine tourism marketing.

Speakers

Charlotte McEleny
deputy and Asia Pacific editor, The Drum
Mira Bharin
director, brand, marketing and communications, Sentosa Development Corporation
Sascha Kuntze
chief creative officer, BBH Singapore

Sneak preview of The Drum Labs

Marketing

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Cameron Worth, founder, SharpEnd
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In partnership with WhiteOps

Predictions Series: The future of ad fraud

Marketing

Featuring

  • Ryan Murray, regional director, APAC, WhiteOps
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
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The future of the client-agency relationship

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
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In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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