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A Creative Disruption festival from The Drum

Redefining tourism marketing in Animal Crossing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore

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Many brands have had to re-think their marketing strategy this year but for Sentosa, a tourism hotspot in Singapore, it had to re-write the rules entirely. This session will take a look into how Singapore’s attraction island, and its agency BBH, used the biggest gaming hit of the lockdown to re-imagine tourism marketing.

Speakers

Charlotte McEleny
deputy and Asia Pacific editor, The Drum
Mira Bharin
director, brand, marketing and communications, Sentosa Development Corporation
Sascha Kuntze
chief creative officer, BBH Singapore

Nivea’s approach to building a modern day skincare brand

Marketing

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Andrea Pedrazzini, chief executive officer, One Touch
  • Tobias Collée, vice president masterbrand & communication nivea, Beiersdorf
Watch

Brand innovation and learnings from lockdown - Episode one

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Gretchen Eischen, global vice president of marketing, SAP Procurement Solutions
  • Donovan Neale-May, founder and executive director, CMO Council
  • Cammie Dunaway, chief marketing officer, Duolingo
Watch

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum
Watch
In partnership with Appsflyer

Do brands need to think like tech companies to survive?

Best Practice Marketing

Featuring

  • David Llewellyn, marketing director, EMEA, Appsflyer
  • Chris Sutcliffe, editor at The Drum Network, The Drum
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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