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The Covid-19 pandemic has exacerbated the need for social distancing between people, but also the need for more hygiene around the objects people hold and touch. What then is the potential direction of technology and outdoor/ambient media as a result?
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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