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A Creative Disruption festival from The Drum

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Who would launch two games in the midst of a pandemic? We find out why Riot Games tapped into the surge in interest and participation of consumers as esports became the only ‘competitive sport’. We will also discover how the pandemic accelerated brands’ investment in gaming and esports as the new platform to engage younger audiences.

Speakers

Chris Tran
head of esports for South East Asia, Hong Kong and Taiwan, Riot Games
Shawn Lim
reporter, APAC, The Drum

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One
  • Stephen Lepitak, executive editor, The Drum

The live event evolution

Entertainment

Featuring

  • Jon Ola Sand, executive supervisor of the eurovision song contest and head of live events, EBU/Eurovision
  • Samantha Fay, svp global brand strategy, Guiness World Records
  • Oliver Davies, head of marketing and development, Edinburgh Festival
  • Stephen Lepitak, executive editor, The Drum

How Virgin Racing overcame lockdown for fans

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Dan Matson, head of marketing, Envision Virgin Racing

Lights, camera, diversity!

Entertainment Marketing

Featuring

  • Liz Murphy, director, Sweetshop
  • Catherine Lees-Millais, director, MediaMonks
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Meena Ayittey, film director, Great Guns
  • Eileen Hanna, Baileys marketing manager, Diageo PLC

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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