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A Creative Disruption festival from The Drum

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Who would launch two games in the midst of a pandemic? We find out why Riot Games tapped into the surge in interest and participation of consumers as esports became the only ‘competitive sport’. We will also discover how the pandemic accelerated brands’ investment in gaming and esports as the new platform to engage younger audiences.

Speakers

Chris Tran
head of esports for South East Asia, Hong Kong and Taiwan, Riot Games
Shawn Lim
reporter, APAC, The Drum

Presenting your Can-Do industry band featuring special guest, singer-songwriter, Katie Melua

Entertainment

Featuring

  • Katie Melua, recording artist, Performer
  • Charles Briens, field marketing manager, Europe, Ogury
  • Ella Kerr-McCutcheon, programmatic strategy consultant, JCDecaux
  • Gina Chow, planning and campaign manager - APAC, Bloomberg Singapore
  • James Booth, founder and chief executive officer, Scoota
  • James Dietz, studio manager, Amplify
  • Lydia NG, business owner, Thinktechniq
  • Andy Dougan, global business partner/head of experiential, Geometry

Esports: behind the headlines

Entertainment Retail

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Jasper Mah, director of esports, APAC, SPORTFIVE
  • Lawrence Chan, managing director, MyRepublic Singapore

Riot Games on the future of esports

Entertainment

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Chris Tran, head of esports for South East Asia, Hong Kong and Taiwan, Riot Games

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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