Guinness is one of the world's most recognisable brands, but what are the insights and the strategy behind that? Here Gráinne Wafer, it's global brand director offers some insights.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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