The Drum Awards for Out of Home

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A Creative Disruption festival from The Drum

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As some parts of the world gingerly try to get back to business and pressure on economies are being eased, what will it mean for brands that have been adapting to the changes that the pandemic forced upon us? For instance, will consumers’ pent-up desire for leisure and travel promise better days ahead? Will new e-commerce and eating habits forged during this period, such as increase in the sales of meal kits and increase in at-home eating even as Covid-19 restrictions are lifted bring in, see new models of retail? And with lingering job and health worries, will consumers continue to focus on value, nutrition, and health? Join The Drum and Braze panel to explore the the brand behaviours that’ve been created throughout the early part of this pandemic and set a precedent for other businesses to follow. And how brands can drive brand humanity, create new opportunities that fuel growth, and accelerate ROI.

Key themes: • What brands are doing now to adapt to the changes? • Driving humanity through personalisation • Practical models for success • What brands are doing now to deal with rise of necessity? • What lessons can be learnt? • How businesses have to change and in what ways should they stay the same

Speakers

Nina Bibby
chief marketing officer, O2
Peter Markey
chief marketing officer, TSB
Thomas Walker
online marketing and ecommerce manager, Pizza Hut
Gordon Young
editor-in-chief, co-founder, The Drum
Steven Habbi
head of global brand design and management, HSBC
David Sealey
director of growth and strategy, CACI
Nicholas McCarthy
EMEA alliances director, senior vice president, Merkle Inc.
Magith Noohukhan
evangelist, Braze
In partnership with Braze

The ‘new’ brand agenda

Retail

Featuring

  • Gordon Young, editor-in-chief, co-founder, The Drum
  • Magith Noohukhan, evangelist, Braze
  • Nicholas McCarthy, EMEA alliances director, senior vice president, Merkle Inc.
  • Nina Bibby, chief marketing officer, O2
  • Thomas Walker, online marketing and ecommerce manager, Pizza Hut
  • David Sealey, director of growth and strategy, CACI
  • Peter Markey, chief marketing officer, TSB
  • Steven Habbi, head of global brand design and management, HSBC

How JD.com innovated during China’s lockdown

Retail

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Ella Kidron, senior manager, global corporate affairs, JD.com
In partnership with Wix

D2C or Marketplace?

Retail

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Liat Gurwicz, head of ecommerce marketing, Wix
  • Crystal Etienne, founder and chief executive officer, Ruby Love
  • Rob Pierre, co-founder and chief executive, Jellyfish

Asics innovation

Retail Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Gary Raucher, executive vice president category, EMEA, ASICS

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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