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A Creative Disruption festival from The Drum

How sponsors pivoted in F1's absence

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One

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Formula 1 aims to return to the tracks in July having put the breaks on racing as a result of enforced lockdown - but how does it plan to roll out across countries in different stages of the pandemic and how have the sports sponsors been involved in keeping fans engaged and building their own brands. This discussion offers an exclusive insight into what's been going on behind the scenes and what to expect

Speakers

Christine Schröder-Schönberg
head of global sponsorship, DHL
Stephen Lepitak
executive editor, The Drum
Matt Hurst
head of global aws sports marketing and communications, Amazon Web Services (AWS)
Ben Pincus
director of commercial partnerships, Formula One

Returning to the silver screen

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Shona Gold, group director of brand & marketing, Vue International
  • Karen Stacey, chief executive, DCM
  • Kathryn Jacob OBE, chief executive officer, Pearl & Dean
Watch

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One
Watch

How Virgin Racing overcame lockdown for fans

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Dan Matson, head of marketing, Envision Virgin Racing
Watch

Presenting your Can-Do industry band featuring special guest, singer-songwriter, Katie Melua

Entertainment

Featuring

  • Katie Melua, recording artist, Performer
  • Charles Briens, field marketing manager, Europe, Ogury
  • Ella Kerr-McCutcheon, programmatic strategy consultant, JCDecaux
  • Gina Chow, planning and campaign manager - APAC, Bloomberg Singapore
  • James Booth, founder and chief executive officer, Scoota
  • James Dietz, studio manager, Amplify
  • Lydia NG, business owner, Thinktechniq
  • Andy Dougan, global business partner/head of experiential, Geometry
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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