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A Creative Disruption festival from The Drum

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More marketers are labelling themselves agile than ever before. But at no time has agility been more important than during the pandemic. As the scale and severity of Covid-19 became clear, brands had little choice but to revise their plans and shift priorities and resources. But is this agile marketing?

For brands to navigate a period of radical change, a focus on customer experience and an investment in data-driven strategies is critical. Marketing is the growth engine that enables brands to balance short-term agility with long-term stability. The evolving needs and expectations of consumers mean brands are coming out the other side of a Covid-19 learning curve with a more “lean and agile” marketing model.

Join The Drum, Neustar, and industry experts to discuss what agile marketing looks like in 2020 and beyond. And how marketers are turning to agile ways of working to help with changing priorities, improving team morale, better managing distributed teams and enhancing effectiveness of campaigns.

Speakers

Sinem Soydar
global senior digital marketing manager, Vodafone Group
Gordon Young
editor-in-chief, co-founder, The Drum
Mark Gooding
head of growth, marketing solutions, EMEA & APAC, Neustar

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Featuring

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Featuring

  • Sonoo Singh, associate editor, The Drum
  • Tom Spaven, brand director, North America, Bombay Gin

Ben & Jerry's global head of activism on taking a stand

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Featuring

  • Rebecca Stewart, trends editor, The Drum
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What marketers need from adtech in lockdown

Marketing

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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