Home Partners Speakers Schedule

A Creative Disruption festival from The Drum

Burger King's secret sauce

Featuring

  • Fernando Machado, global chief marketing officer, Burger King
  • Sonoo Singh, associate editor, The Drum

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below

Watch Now

Sign up to the live Q&A here -https://www.thedrum.com/can-do/events/135

Fernando Machado, the global marketing director at Burger King, will discuss how and why he introduced Burger King’s creative ideas-first strategy that has led to the brand winning many creative awards in the process in recent years and gained the fast food giant mass attention, most recently with its ‘Moldy burger’ ad.

Burger King was named by The Drum's World Creative Rankings as the world’s most awarded brand for 2019, ahead of The New York Times, Nike, Mars and Ikea.

Speakers

Fernando Machado
global chief marketing officer, Burger King
Sonoo Singh
associate editor, The Drum
In partnership with Appsflyer

Do brands need to think like tech companies to survive?

Best Practice Marketing

Featuring

  • David Llewellyn, marketing director, EMEA, Appsflyer
  • Chris Sutcliffe, editor at The Drum Network, The Drum
Watch

A cup of tea with... Derek Walker

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Derek Walker, founder, Brown and Browner
Watch

A cup of tea with... Jonathan Mildenhall

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Jonathan Mildenhall, chief executive officer, TwentyFirstCenturyBrand
Watch

The Mars mission

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Andy Pharoah, vice president, corporate affairs & sustainability, Mars
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
Become A Partner

Examining how creative disruption will shape the future of...

Retail IconRETAIL Health IconHEALTH Cities IconCITIES Society IconSOCIETY Finance IconFINANCE Entertainment IconENTERTAINMENT Marketing IconMARKETING Education IconEDUCATION Media IconMEDIA Best Practice IconBEST PRACTICE

See what else is coming up at The Drum

View Calendar