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A Creative Disruption festival from The Drum

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Fernando Machado, the global marketing director at Burger King, will discuss how and why he introduced Burger King’s creative ideas-first strategy that has led to the brand winning many creative awards in the process in recent years and gained the fast food giant mass attention, most recently with its ‘Moldy burger’ ad.

Burger King was named by The Drum's World Creative Rankings as the world’s most awarded brand for 2019, ahead of The New York Times, Nike, Mars and Ikea.

Speakers

Fernando Machado
global chief marketing officer, Burger King
Sonoo Singh
associate editor, The Drum
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2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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