Off Stone Briefing - Programmatic
Hackney House, 27 Curtain Rd, London EC2A 3LT
Join us to discuss the new magazine as it comes fresh off the presses. You’ll be the first to hear about The Drum’s exciting plans from our chief exec.
The success in programmatic comes from a better understanding of what is impacting success for brands today. And moving on from Procter & Gamble’s Marc Pritchard scathing assessment of the “murky” and “fraudulent” ad tech supply chain, the industry has come down hard on its own media practices. So what next?
This panel will explore the future of programmatic. It will also look at how advertisers, publishers, and indeed the entire ecosystem is leveraging programmatic to work better together.