Categories Marketing Agencies Creative Media Sustainability Technology

Writer Reader Rascal

Resusitation

03 Aug 2016

3 min read
Resuscitate Your Peeves – why every copywriter needs to revisit their copy hates
Opinion
Zombies

20 Jul 2016

3 min read
The Walking Dead – copywriting and the fight against zombie words
Opinion
Whack-a-mole

06 Jul 2016

4 min read
Copywriter, Copy-fighter – the bare-knuckle world of defending your words
Opinion
Exclamation Mark

22 Jun 2016

3 min read
!!! – confessions of an exclamation mark apologist
Opinion
Bear waving

01 Jun 2016

3 min read
Arm-wrestling with the obvious – copywriting and a mistrust of simplicity
Opinion
Read more

18 May 2016

4 min read
Copywriting problem number 1 – people don’t read
Opinion

27 Apr 2016

5 min read
Talking Trump – the oddly boring world of election campaign copywriting
Opinion

12 Apr 2016

3 min read
The Hinterlands of Copywriting – why we should all spend time with a peculiar brief
Opinion

23 Mar 2016

3 min read
No pencil, no problem – the art of survival copywriting
Opinion

08 Mar 2016

4 min read
Is the savvy consumer just a different kind of dupe? (And why it matters for copywriters)
Opinion

22 Feb 2016

3 min read
Why a copywriter’s natural enemy isn’t the emoji
Opinion

08 Feb 2016

4 min read
The psychology of a copywriter
Opinion

30 Nov 2015

3 min read
Why ‘the bigger picture’ isn’t always a big help for copywriters
Opinion

16 Nov 2015

3 min read
The Crying Game – are the tears over Christmas adverts starting to dry up?
Opinion

02 Nov 2015

4 min read
The Voice – the fine line between narration and brand masturbation
Opinion

19 Oct 2015

4 min read
The cut – why copywriting is more interested in short words than long ones
Opinion

05 Oct 2015

4 min read
What copywriters should (and should not) steal from the writers
Opinion

21 Sep 2015

4 min read
When a copywriting formula no longer adds up
Opinion

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