Uri Baruchin is strategy director at The Partners, a brand strategy, design and innovation agency famed for its creative excellence. He is also an active writer, speaker and blogger on the subjects of marketing, culture and creative strategy and is the co-founder of a prominent Hebrew blogging platform. Uri has been an associate lecturer at the LCC’s School of Design since 2009,

Blending integrated brand strategy, narrative marketing and customer experience, Uri has worked across the UK, Europe and the Middle East with The Partners, Landor Associates, Figtree, Brandinstinct and Siegel & Gale. He has worked with international clients such as Bain & Company, Nestea, Sony-Ericsson, Aviva, Freshfields, Deloitte, PA Consulting and Samsung.