Categories Marketing Agencies Creative Media Sustainability Technology

The Promotion Fix

Suede

02 Nov 2023

16 min read
I’m starting a Britpop band to teach B2B marketers about the importance of segmentation
Opinion
Sam Scott says we should scrutinize the big claims about AI in marketing

30 Mar 2023

18 min read
​AI or BS? How to tell if a marketing tool really uses artificial intelligence
Opinion
Les Binet

23 Feb 2023

21 min read
Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023
Opinion
Pandemic predictions

04 Jan 2023

15 min read
It’s time to fact check the big pandemic trends predictions
Opinion
Soccer fans in Brazil watch their team

09 Dec 2022

18 min read
20 years after the birth of sports streaming, here's what marketers need to know today
Opinion
Forest fire

21 Sep 2022

20 min read
How digital marketing is directly contributing to climate change
Opinion
Tel Aviv

27 Jul 2022

12 min read
This is what happens when marketing theory meets the real world in a tech startup
Opinion
bitcoin

04 May 2022

15 min read
‘Crypto influencers’ getting paid in dollars reveals the industry’s sleaziness
Opinion
Pexels

28 Mar 2022

16 min read
Marketers rarely get what they pay for – the Gannett ad debacle was just the latest
Opinion
NFTs

24 Feb 2022

16 min read
The truth behind NFTs – and what marketers really need to know about the craze
Opinion
PF

14 Jan 2022

12 min read
In 2022, should B2B content marketers focus more on advertising?
Opinion
2021

17 Dec 2021

20 min read
Who got 2021’s marketing predictions right – and absolutely wrong?
Opinion
shipping containers

04 Nov 2021

14 min read
Supply chain crisis a reminder of marketing’s forgotten priority – place
Opinion
Sam Scott

12 Oct 2021

13 min read
The myths and realities of using brand purpose in marketing
Opinion
Photo by Emily Ranquist from Pexels

27 Sep 2021

16 min read
Professional certifications, not universities, are the future of marketing
Opinion
Euros

12 Jul 2021

14 min read
Euro 2020’s two biggest lessons for marketers and media planners
Opinion
unsplash mobile payment stock image

24 Jun 2021

12 min read
As m-commerce takes the world contactless, should agencies follow suit?
Opinion
she's all that

25 May 2021

11 min read
Why Snap should abandon Spectacles but keep augmented reality
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024