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The Naked Customer

Tash Whitmey is group CEO of Havas helia, and is obsessed with the power of data in creating human insights.

Don't get lost in data – use it to make a meaningful difference

10 December 2015

Tech is turning us into a bunch of time wasters

13 November 2015

Why brands should help consumers keep track of time

05 November 2015

Why brands have to mean something more than products

People first, not advertising: Collecting data without bamboozling customers

How smart use of data can make wearable tech accessible

Brands, know your place: The importance of customer experience context

12 February 2015

Creating an experience customers actually value

21 January 2015