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The Naked Customer

Tash Whitmey is group CEO of Havas helia, and is obsessed with the power of data in creating human insights.

Tash Whitmey
Opinion

Don't get lost in data – use it to make a meaningful difference
Opinion

Tech is turning us into a bunch of time wasters
Opinion

Why brands should help consumers keep track of time
Opinion

Why brands have to mean something more than products
Opinion

People first, not advertising: Collecting data without bamboozling customers
Opinion

How smart use of data can make wearable tech accessible
Opinion

Brands, know your place: The importance of customer experience context
Opinion

Creating an experience customers actually value
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