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The Naked Customer

The Naked Customer

Tash Whitmey is group CEO of Havas helia, and is obsessed with the power of data in creating human insights.

Smart data: Google Contact Lens

Don't get lost in data – use it to make a meaningful difference

Opinion: The Naked Customer

Data, data, data. Those of us that have lived and breathed the stuff are at a difficult time. The bandwagon has well and truly arrived... Read more

Tash Whitmey - 10/12/2015

Modern Marketing

Tech is turning us into a bunch of time wasters

Tech is turning us into a bunch of time wasters

Opinion: The Naked Customer

Some days I’m never off my phone. Working in digital, I could lie and say it’s all in the name of research. But who needs... Read more

Tash Whitmey - 13/11/2015

Digital Transformation

Why brands should help consumers keep track of time

Why brands should help consumers keep track of time

Opinion: The Naked Customer

People profess to being so time pressed and working such long hours these days, you’d think we were in the middle of the industrial... Read more

Tash Whitmey - 05/11/2015

Advertising

Why brands have to mean something more than products

Why brands have to mean something more than products

Opinion: The Naked Customer

Sometimes a washing powder is just that. A washing powder. Brand owners have never been less sure of spending their advertising pounds,... Read more

Tash Whitmey - 16/07/2015

Advertising

People first, not advertising: Collecting data without bamboozling customers

People first, not advertising: Collecting data without bamboozling customers

Opinion: The Naked Customer

So much heat and yet so little light has been generated in the seemingly endless series of talking shops and theoretical thought pieces... Read more

Tash Whitmey - 11/05/2015

Digital Transformation

How smart use of data can make wearable tech accessible

How smart use of data can make wearable tech accessible

Opinion: The Naked Customer

The concept of wearable technology has been around for a while. Consumers are used to seeing the latest wearable gadgetry in the media... Read more

Tash Whitmey - 31/03/2015

Digital Transformation

Brands, know your place: The importance of customer experience context

Brands, know your place: The importance of customer experience context

Opinion: The Naked Customer

When starting out, brands by their very nature are inward looking. Before launching properly to market, they have to be very clear as to... Read more

Tash Whitmey - 12/02/2015

Digital Transformation

Creating an experience customers actually value

Creating an experience customers actually value

Opinion: The Naked Customer

Excellent customer experience – marketing’s 5th ‘P’, a philosophy, an operational guideline, a minimum benchmark,... Read more

Tash Whitmey - 21/01/2015

Modern Marketing

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