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The Drum Social

dove

29 Nov 2021

5 min read
Dove, Aldi, Weetabix: the brand campaigns that won on social in 2021
Opinion
Social Media

22 Nov 2021

4 min read
Experts divulge top tips for landing dream social media job
Opinion
Meta

08 Nov 2021

7 min read
Social media managers react to Meta: ‘It’s like when Kim and Kanye named North West’
Opinion
social media

19 Oct 2021

5 min read
Pinterest, Snapchat and TikTok roll out mental health initiatives as user confidence drops
Opinion
sm

08 Oct 2021

4 min read
Why we need to move away from vanity metrics on social media
Opinion
sp

27 Sep 2021

4 min read
‘Show innovation at every stage’: a conversation with Specsavers’ social media head
Opinion
sm

20 Sep 2021

4 min read
Instagram’s impact on mental health: will advertisers rethink the platform?
Opinion
social media

06 Sep 2021

5 min read
Social media managers divulge what their careers really entail
Opinion
anonymous

24 Aug 2021

5 min read
What happens to confidence in influencer marketing when fraud goes viral?
Opinion
olympics

13 Aug 2021

5 min read
What can brands learn from the social media stars of the Tokyo 2020 Olympic Games?
Opinion
Social Media

06 Aug 2021

8 min read
The fleeting nature of social media: the updates brands need to know about
Opinion
GIF

30 Jul 2021

12 min read
How brands are innovating gifs in social media marketing campaigns
Opinion
Meme

23 Jul 2021

6 min read
The meme theory: how brands can tap into internet culture
Opinion
football

16 Jul 2021

5 min read
Do social media platforms need to adopt a human-focused moderation system to tackle abuse?
Opinion
Specsavers

02 Jul 2021

5 min read
Reactive social media: a conversation with the agency behind hilarious Specsavers tweets
Opinion
snapchat on a phone

25 Jun 2021

5 min read
What’s next for social commerce on Snapchat?
Opinion
Pride flag

11 Jun 2021

8 min read
Going beyond the rainbow: can brands be true allies to the LGBT+ community online?
Opinion
video games

04 Jun 2021

5 min read
Games might evolve, but the basics of talking to gaming communities remain the same
Opinion

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