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Self-published content

Self-published content

This promoted content is produced by a publishing partner of Open Mic.

Open Mic is a paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com. Find out more on the Open Mic homepage.

How you can improve your cross-channel marketing strategy

How you can improve your cross-channel marketing strategy

Opinion: Self-published content
Implementing your strategy across all online channels is no walk in the park. It requires  impeccable organisation, creativity, and... Read more
Joshua Ogugua - 03/09/2020
Advertising
Anzu reflect on the changing nature of the gaming industry.

In-Game advertising: the future is here

Opinion: Self-published content
Truth is, little has changed since the first video arcade games of the very early '70s of the last century. That decade marked ... Read more
David Sable - 02/09/2020
Digital Advertising
Xandr spot new opportunities for advanced TV in Latin America.

Advanced TV: where we are now and where we are headed

Opinion: Self-published content
Audiences are increasingly turning their attention to Advanced TV formats due to their ability to deliver compelling content to viewers &... Read more
Patrick Casal - 02/09/2020
Digital Advertising
We can’t hear you! How to engage silent video viewers

We can’t hear you! How to engage silent video viewers

Opinion: Self-published content
Most performance metrics for video advertising centre on views. Who is watching and for how long? However, hidden among the views, View... Read more
Open Mic - 27/08/2020
Advertising
Discussion, education & empathy are breaking down barriers and truly becoming an inclusive workforce

Discussion, education & empathy are breaking down barriers and truly becoming an inclusive workforce

Opinion: Self-published content
Thursday 20 August saw OMD EMEA’s first “RED Half-hour”, an all-agency initiative for the company’s 300+... Read more
Open Mic - 26/08/2020
Market Research
Why data and creativity are the perfect match

Why data and creativity are the perfect match

Opinion: Self-published content
The words data and creativity rarely used to be used in the same sentence. However, more recently they’ve become the perfect match... Read more
Ben Jeffries - 24/08/2020
Advertising
S4M on why drive-to-store is having a golden moment post-lockdown.

Drive-to-store: how brands can effectively measure their campaign performance

Opinion: Self-published content
It’s undeniable that Covid-19 has dramatically disrupted the retail sector. But despite UK ecommerce rising to represent a... Read more
Caroline Sajas - 19/08/2020
Digital Advertising
Xandr question how the changing tech landscape post lockdown will affect programmatic strategies.

Programmatic needs to shift to engagement-based metrics to prove its worth

Opinion: Self-published content
Due to the current economy, brands are more vigilant than ever about the sentiment of the content on which their campaigns are placed,... Read more
Samuel Tan - 19/08/2020
Digital Advertising
Catalyst question the future of podcasting by sitting down with Megaphone

Looking at the future of podcasting with Megaphone

Opinion: Self-published content
As the pandemic continues to affect all aspects of business, Catalyst SF's chief executive officer and managing partner, ... Read more
John Durham - 13/08/2020
Digital Advertising
Anzu urge marketers to see the potential in the gaming industry. Sandy Huffaker/Invision for Ubisoft/AP Images.

Advertisers, gamers aren't who you think they are

Opinion: Self-published content
Today’s game universe is what I consider to be the newest, true channel of storytelling. Gaming is fully interactive in-game both... Read more
David Sable - 13/08/2020
Digital Advertising
S4M deepens its location and audience insights offering with Unacast data integration

S4M deepens its location and audience insights offering with Unacast data integration

Opinion: Self-published content
S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With... Read more
Open Mic - 12/08/2020
Advertising
Welcome to the new normal. Welcome to View Quality.

Welcome to the new normal. Welcome to View Quality.

Opinion: Self-published content
In 2011, at the digital agency I worked for in London, we did a quick estimation and  found that we had bought around 3%-5% of the... Read more
sergio tallon - 12/08/2020
Advertising
The launch of the Creator Union

The launch of the Creator Union

Opinion: Self-published content
The Creator Union has launched in an attempt to regulate the influencer marketing industry and protect its creators. As with many other... Read more
Ben Jeffries - 11/08/2020
Social Media
Aprais report highlights importance of resilience post-Covid 19 among client and agency teams

Aprais report highlights importance of resilience post-Covid 19 among client and agency teams

Opinion: Self-published content
A new report from Aprais highlights that resilience has become the necessary performance standard for marketers and their agencies... Read more
- 10/08/2020
Digital Advertising
Mission speak to various agencies about how they're utilising apps to drive greater customer engagement and better app usage.

Feeding consumer app-etite for digital engagement

Opinion: Self-published content
Of all the numerous ways in which our lives have been altered by the current global pandemic, one of the most significant must surely be... Read more
Cat Davis - 05/08/2020
Digital Advertising
Source: Instagram

Instagram Reels: the next big thing in social?

Opinion: Self-published content
There can be no denying that TikTok’s popularity has soared during the pandemic; with vast amounts of audiences downloading the... Read more
Ben Jeffries - 05/08/2020
Social Media
Why influencer marketing will continue to thrive

Why influencer marketing will continue to thrive

Opinion: Self-published content
How have brands such as Glossier and Telfar cultivated communities of brand ambassadors to build brand loyalty? Reena Rai, Pinterest... Read more
Open Mic - 05/08/2020
Advertising
S4M consider the changing state of the automotive industry.

Drive-to-store should be driving your auto ad investments

Opinion: Self-published content
The automotive industry is one of the main drivers of the advertising market, especially in the US. Overall US spend is estimated at ... Read more
Ed Silhan - 03/08/2020
Digital Advertising
How TikTok challenges brands to think differently

How TikTok challenges brands to think differently

Opinion: Self-published content
Influencer’s chief executive officer Ben Jeffries sits down with TikTok’s head of creator solutions for Europe, Julien... Read more
Ben Jeffries - 31/07/2020
Modern Marketing
Advertisers cannot ignore the social nature of gaming

Advertisers cannot ignore the social nature of gaming

Opinion: Self-published content
Fake news. Hate posts. Ranting and raving. Inappropriate content. These are just some of the reefs and shoals brands have to navigate as... Read more
David Sable - 27/07/2020
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