Categories Marketing Agencies Creative Media Sustainability Technology

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predictive budget allocation examples on mobile

3 days ago

3 min read
How predictive budget allocation can help marketers save time and drive results in 2024
Open Mic
Digital out of home

04 Dec 2023

5 min read
Retail media needs no hype - its value is obvious
Open Mic
a fighting video game

17 Nov 2023

7 min read
A $406bn gaming industry and the melee for advertiser's next frontier
Open Mic
App payment in physical retail store

15 Nov 2023

9 min read
How mobile app marketing became an economic lifeline for retailers
Open Mic
A Tesco store with an out of home advertisement outside

15 Nov 2023

7 min read
Out-of-home: How brands can harness the full power of retail media with DOOH
Open Mic
man looks at data on his ipad

15 Nov 2023

6 min read
Getting up close and personal with data
Open Mic
Digital out-of-home example

14 Nov 2023

3 min read
Beyond the billboard: Why retail brands are embracing programmatic DOOH
Open Mic
Shopping-trolley-for-retail-media

13 Nov 2023

7 min read
3 reasons why brand advertisers should invest more in retail media in 2024
Open Mic
Algorithms like those used in b2b marketing

06 Nov 2023

5 min read
The B2B guide to algorithmic marketing and how it can help to grow your business
Open Mic
China tourism

31 Oct 2023

5 min read
Bridging the gap: Mobile advertising’s role in increasing post-Covid Chinese tourism
Open Mic
Placeholder img.

19 Oct 2023

10 min read
CEO clubs are proving essential for marketing agency leaders – here’s why
Opinion
A woman watching an advert on a TV that has followed the biggest 2024 advertising trend of emotion

02 Oct 2023

6 min read
We analyzed 4 years of data to predict 2024’s most important advertising trends
Open Mic
A remote control pointing at a connected TV aka CTV

28 Sep 2023

5 min read
How can advertisers successfully harness connected TV?
Opinion
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee

26 Sep 2023

5 min read
From programmatic to AI: how is tech evolving podcasting?
Open Mic
Diverse younger generation (gen z, gen alpha), which brands want to know how to engage

25 Sep 2023

5 min read
Research reveals 5 strategies to engage youth audiences in a shifting media landscape
Open Mic
Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z

15 Sep 2023

8 min read
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
Open Mic
make up in a bag (for beauty and personal care ecommerce)

12 Sep 2023

5 min read
Beauty and personal care e-commerce: How can brands optimize their online strategy?
Open Mic
Two women shop on social media on their phones while holding shopping bags

06 Sep 2023

6 min read
Social commerce: 3 crucial steps to succeed with shopping ads
Open Mic

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024