Sedge Beswick is the Managing Director of SEEN Connects, an innovative, global influencer and social marketing agency, which was founded by Sedge Beswick (previously of Red Bull, Three UK and ASOS) in 2016.

Connects is known for its progressive, creative and value-driven approach to influencer marketing. Everything Connects does is focused on delivering authentic and innovative campaigns for diverse and interesting clients, in partnership with an unrivalled community of highly engaged influencers.

Just some of the brands currently among Connects’ ever-growing client list are: Nike, Jo Malone London, Jack Daniel’s, Shop Direct Group and Instagram.

Connects is focused on empowering businesses to harness their social media presence in order to create meaningful consumer connections. Through strategic and investigative methods, Connects supports a multitude of diverse brands by creating social content that is authentic and genuine to each brand, in line with sourcing influencers who will represent these brands organically and responsibly.

Sedge is endlessly passionate about education and shaping the way students learn about her industry – has written the social media syllabus for three UK universities, as well as guest lecturing at London College of Fashion, Nottingham, Nottingham Trent Uni, Man Met and Saint Martins.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.