Rob Blackie is founder of Rob Blackie Digital Strategy – a consultancy focusing the business value of digital, and how to structure for success. Rob and his teams teams have worked on everything from B2B software to soap, locally and globally from small businesses to the biggest companies in the world. You can find him on Twitter @robblackie_oo.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.