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Marketing Science

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share some major marketing science discoveries from the past fifty years. www.MarketingScience.info

It’s time to ditch sexism in advertising

Marketing is dead? The science says otherwise

All that glitters is not gold: The quest for science in marketing

Five tips for identifying and managing your brand assets

Love doesn’t grow brands

Why understanding marketing science can make your advertising more effective – part two

Why understanding marketing science can make your advertising more effective

Elizabeth Gunner and Nicole Hartnett of the Ehrenberg-Bass Institute for Marketing Science...