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Marketing Science

In this series of blog posts, researchers from the Ehrenberg-Bass Institute share some major marketing science discoveries from the past fifty years. www.MarketingScience.info

Virginia Beal
Opinion

It’s time to ditch sexism in advertising
Opinion

Marketing is dead? The science says otherwise
Opinion

All that glitters is not gold: The quest for science in marketing
Opinion

Five tips for identifying and managing your brand assets
Opinion

Love doesn’t grow brands
Opinion

Why understanding marketing science can make your advertising more effective – part two
Opinion

Why understanding marketing science can make your advertising more effective
Opinion

Elizabeth Gunner and Nicole Hartnett of the Ehrenberg-Bass Institute for Marketing Science...
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