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John Reynolds on Sports Marketing

John Reynolds, a former Campaign, Marketing and Media Week journalist who now freelances for titles including The Guardian, casts his eye over the big stories in sports marketing.

John Reynolds
Opinion

How the athletics crisis put Lord Coe's Nike ambassador role under the microscope

12 November 2015
Opinion

Ched Evans and Oldham Athletic: What it means for the club's sponsors including Sports Direct

06 January 2015
Opinion

'Occasionally we get it wrong' – Paddy Power, its Pistorius ad and the ASA

22 October 2014
Opinion

Why the FA Cup and the new European Rugby Champions Cup look to be kicking off without sponsors

03 October 2014
Opinion

The slippery sponsorship slope facing Team GB's Olympic snowboard star Jenny Jones

11 February 2014
Opinion

Newspapers need to focus less on football and do more for Winter Olympians, says gold medalist...

27 January 2014
Opinion

Brands like Carphone Warehouse are swapping the wine for workouts to tick the CSR box

20 January 2014
Opinion

Barclays' axing of 'Boris Bikes' sponsorship is down to internal politics and a disjoined sponsorship...

11 December 2013
Opinion

Beers and bonsai with Fernando Morientes: John Reynolds goes behind the scenes of Heineken's...

29 November 2013
Opinion

Vauxhall accused of 'disgraceful behaviour' over phantom pitch

31 October 2013
Opinion

Liverpool FC's Wi-Fi woes show football clubs are still struggling with unproven technology

18 October 2013
Opinion

Where did the sponsors go? For some Paralympians, it seems London 2012 never happened

20 September 2013
Opinion

New Balance may have signed up Trott and Steyn - but it is destined to be cricket's 12th man

04 September 2013
Opinion

Brands look to tap into sport's feel good factor, but there's a fine line between triumph and...

27 August 2013