Guy Phillipson

Guy Phillipson is chief executive of the Internet Advertising Bureau UK (IAB). His monthly blog examines the latest developments in the online ad space.

Guy Phillipson's departing message from the IAB UK: For 2020 vision – think small

Opinion: Guy Phillipson

“I’ve yet to find a real use for the Internet. No-one searches for our products by name and no-one buys them online. Just get... Read more

Guy Phillipson - 12/01/2017

Modern Marketing

Is it really the best of times and the worst of times for advertising?

Opinion: Guy Phillipson

I can't count the number of times I've heard a keynote speaker say something like 'I've never known a more exciting time... Read more

Guy Phillipson - 29/01/2016

Advertising

What to expect from IAB MIXX 2015

Opinion: Guy Phillipson

As New York embraces its annual love-fest of advertising with The MIXX; The IAB Global Summit gets down to some serious business. ... Read more

Guy Phillipson - 25/09/2015

Digital Advertising

I'm a believer: IAB's Guy Phillipson on facing up to digital's biggest issues

Opinion: Guy Phillipson

It was just six weeks ago when I was sitting in the garden reading my ad tech industry news feeds – as is my wont around Sunday... Read more

Guy Phillipson - 21/08/2015

Digital Transformation

The CMO with the viewability headache – how online advertising is facing up to its biggest challenges

Opinion: Guy Phillipson

The IAB US Annual Leadership Meeting (the ALM) may not have a very fancy title, but for me it’s one of the most influential and... Read more

Guy Phillipson - 18/02/2015

Digital Transformation

Not Guy Phillipson, but early internet advertising star the BK chicken

From subservient chickens to driverless cars, Guy Phillipson reflects on 10 years at the IAB

Opinion: Guy Phillipson

Over the past week I’ve been getting a steady stream of ‘congratulations on your 10-year work anniversary’ from very... Read more

Guy Phillipson - 19/01/2015

Digital Transformation

Queen Victoria: An unlikely pioneer for online streaming

Why online music streaming is finally catching on for advertisers – with a lesson from Queen Victoria

Opinion: Guy Phillipson

It’s an oft quoted fact that smartphone users spend only around 15 per cent of their time on the device talking – which is... Read more

Guy Phillipson - 11/11/2014

Media

Digital advertising is still 'strong, rapid and large' …and we’ve only just begun

Opinion: Guy Phillipson

At the IAB, we’ve just come down from cloud nine after our tenth Engage conference – which most agree is our best ever. And,... Read more

Guy Phillipson - 21/10/2014

Digital Transformation

Pork bellies, from Orange Juice and…Viewable Impressions

Opinion: Guy Phillipson

Ad viewability has been a hot topic in our industry for several years now. I’ve attended countless meetings and events dedicated to... Read more

Guy Phillipson - 28/08/2014

Advertising

What can The Archers learn from programmatic advertising?

Opinion: Guy Phillipson

At the IAB, we have a small but neatly formed Archers fan club (Ok, it’s just me and our senior industry programmes manager,... Read more

Guy Phillipson - 16/07/2014

Advertising

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