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Guest Columnists

Industry figures share their views on the latest issues. If you have an idea for a guest column, email opinion@thedrum.com

How brands – and capitalism – killed nostalgia

Opinion: Guest Columnists

Remember when remembering was less tiresome and when nostalgia carried more weight? Cultural strategist Molly Barth certainly does.... Read more

Molly Barth - 19/12/2023

Tech & media layoffs point towards greater disruption in 2024 – particularly in AI

Opinion: Guest Columnists

Recent tech layoffs hint at broader disruption in tech and media. And AI is at the heart of it all. ... Read more

Chris Kubbernus - 19/12/2023

Why every campaign needs a pervert sense-checker

Opinion: Guest Columnists

Can the outcasts of society also be the gatekeepers of propriety? Caroline Gill makes a compelling case that agencies must empower... Read more

Caroline Gill - 18/12/2023

Forget the partridge in the pear tree, how about 5 planner predictions?

Opinion: Guest Columnists

Adam&EveDDB’s Will Grundy has wrapped up his end-of-year wrap-up into five festive presents. ... Read more

Will Grundy - 18/12/2023

AI sparked the third age of publishing: will it empower or destroy?

Opinion: Guest Columnists

Platforms expert David Buttle explores the ‘third age’ of publishing, a paradigm shift caused by the advancement of AI.... Read more

David Buttle - 18/12/2023

To solve advertising's real climate crisis we must fire all the activists

Opinion: Guest Columnists

Jamie Kolkot, the totally real CEO of totally real agency Atmospheric, bravely posits a solution to advertising’s real climate... Read more

Jamie Kolkot - 15/12/2023

Just like Dr Who, nostalgia must look to the future as much the past

Opinion: Guest Columnists

Creature’s Dan Cullen-Shute channels the power of nostalgia through the lens of Doctor Who. It’ll make sense. We promise.... Read more

Dan Cullen-Shute - 14/12/2023

What does a head of social actually do? Wunderman Thompson’s Beth Carroll explains

Opinion: Guest Columnists

Social has grown from a niche specialty to an important pillar of agency businesses. But to outsiders, the sector is still murky. Beth... Read more

Beth Carroll - 14/12/2023

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Why quality control keeps your campaign ticking

Opinion: Guest Columnists

Cain&abelDDB's Stuart Moore, sings the praises of the creative world's unsung heroes, the quality control department. Here&... Read more

Stuart Moore - 13/12/2023

Lessons from the ANA media supply chain study for brands of all sizes

Opinion: Guest Columnists

The ANA’s latest look at the programmatic supply chain highlights a huge opportunity and a bewildering number of potential actions.... Read more

Pranay Damji - 13/12/2023

How to tell if your sustainability ad is a waste of energy

Opinion: Guest Columnists

Thomas Kolster’s back with some advice for Mars on sustainability comms. ... Read more

Thomas Kolster - 13/12/2023

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As charities suffer the cost of living crisis, your brand could make the difference

Opinion: Guest Columnists

Charities are feeling the pinch of the cost of living crisis more than most — and those they support will have to pay. Kwalee... Read more

Harry Lang - 12/12/2023

How to make your brand 'rizz' without being laughed at

Opinion: Guest Columnists

Malene Hold, head of TikTok at Kubbco, reveals how to side-step the brand cringe on social media. ... Read more

Malene Hold - 12/12/2023

X will thrive in 2024 despite Musk telling advertisers to ‘go f**k yourself’

Opinion: Guest Columnists

Boathouse’s Geoff Gates believes even Elon Musk can’t kill Twitter; sorry, X. The former LA Lakers social head explains why. ... Read more

Geoff Gates - 11/12/2023

Morality v hypocrisy: Where does adland draw the line?

Opinion: Guest Columnists

What’s the difference between a ‘good’ client and a ‘bad’ client? Kevin Chesters tugs on that... Read more

Kevin Chesters - 11/12/2023

What does a spatial creative director actually do? Let Russell Ashdown explain

Opinion: Guest Columnists

As part of our series demystifying industry job roles, Russell Ashdown of design agency Love explains what a spatial creative director... Read more

Russell Ashdown - 08/12/2023

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Why the fake outrage about ‘faux’ out-of-home ads?

Opinion: Guest Columnists

Kirsty Hathaway, executive creative director at Joan London, vigorously defends fake or CGI out-of-home ads. Does it matter if they... Read more

Kirsty Hathaway - 07/12/2023

Activists need to be more like Howard Gossage and less like Just Stop Oil

Opinion: Guest Columnists

Ashley Pollak, co-founder of Tediophobes, explains why sustainability activists must learn from the greats like Howard Gossage to... Read more

Ashley Pollak - 06/12/2023

Brand leadership must bridge the climate conflict if we are to accelerate change

Opinion: Guest Columnists

Gonzalo Brujo, global CEO of Interbrand, explores how brand leaders must step up after COP 28. Time is running out. ... Read more

Gonzalo Brujó - 05/12/2023

How Coca-Cola thinking could fix the news industry

Opinion: Guest Columnists

Dominic Young, founder & CEO of Axate, wants the news business to learn from the best brands and make products customers want to... Read more

Dominic Young - 04/12/2023

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