Gordon Young

Gordon Young, editor of The Drum, offers his insight and opinion on various matters relating to media and marketing.

The Incredinburgh secret of city branding success

There are two main traits to city branding. It is always controversial. And after a brief 15 minutes of fame the new brand usually... Read more

Gordon Young - 06/11/2012

Advertising

Is creative movements in the regions similar to ash dieback?

Why the creative sector in Scotland and the north of England is heading south

Opinion: Gordon Young

Scotland may occupy the Northern half of our realm, but there is a real sense that its creative industry has been heading south for quite... Read more

Gordon Young - 01/11/2012

Advertising

Today is D Day as 60 digital agencies invade UK schools

Opinion: Gordon Young

Today is D Day. But forget deadlines or World War II heroics, in this instance the D stands for Digital. ... Read more

Gordon Young - 10/10/2012

Digital Transformation

Adville v Techville: a question of collision or collusion

Opinion: Gordon Young

It was marketing's equivalent of the Large Hadron Collider. But rather than particles it was tech companies and traditional ad agencies... Read more

Gordon Young - 26/09/2012

Advertising

Why did the Drum grasp the nettle on Prince Harry?

Opinion: Gordon Young

'Why did we publish the Prince Harry picture story?' is a question we have been asked a lot over the last 24 hours. A better question is,... Read more

Gordon Young - 23/08/2012

Media

Gordon Young's leader: All change in the digital land grab

Opinion: Gordon Young

We may be in the depth of a downturn, but in the wake of a few recent acquisitions, including AKQA, I Spy and Fortune Cookie, London now... Read more

Gordon Young - 21/08/2012

Digital Transformation

Gordon Young’s leader: could the internet supplant networks?

Opinion: Gordon Young

There’s not much to a bank, except its licence, computer systems and reputation... so said Martin Taylor, the former CEO of Barclays as... Read more

Gordon Young - 09/07/2012

Advertising

Why Scottish creative industry needs more industry and less Government-funded Cava

Opinion: Gordon Young

The Drum has its DNA in the wind-swept, rugged and scrubby business environment of Scotland. With 10% of the UK population it is a tiny... Read more

Gordon Young - 04/07/2012

Modern Marketing

Why Alistair Darling's Better Together is not altogether original; remember Glen's, Hutchison, Robertson & Stepek?

Opinion: Gordon Young

Better Together is the new slogan designed to keep Scotland in the United Kingdom. But I suspect the line may have caused a short circuit... Read more

Gordon Young - 26/06/2012

Advertising

video

Striking a balance in an evolving media market

Opinion: Gordon Young

The Online Media Awards took place in the Emirates Stadium last night. ... Read more

Gordon Young - 22/06/2012

Digital Transformation

What will life be like when your iPhone is the size of a blood cell?

Opinion: Gordon Young

In the last issue of The Drum I was able to quote Shakespeare. This time round it’s Crocodile Dundee: “Well, you see, Aborigines don’t... Read more

Gordon Young - 25/05/2012

Mobile

What did Saatchi and Saatchi CEO really mean when he said marketing was dead?

Opinion: Gordon Young

There you are in the back of a cab, and after discussing the weather, the traffic and the economy, the driver asks… “And what is it you... Read more

Gordon Young - 11/05/2012

Modern Marketing

Right brain versus left brain epitomises modern marketing

Opinion: Gordon Young

Being crap at maths was once almost a prerequisite for those seeking a career in the creative industries. The business was dominated by... Read more

Gordon Young - 27/04/2012

Modern Marketing

Is Johnston Press becoming Johnston Digital?

Why Johnston Press is beginning to look more like Johnston Digital

Opinion: Gordon Young

Johnston Press has been in the headlines over the last few days – first of all it was redundancies at papers such as The Scotsman which... Read more

Gordon Young - 17/04/2012

Media

Will vast quantities of social media data transform business success from an art form into a science?

Opinion: Gordon Young

“Half the money I spend on advertising is wasted, the trouble is I don’t know which half,” is a great quote has been used to define the... Read more

Gordon Young - 13/04/2012

Digital Transformation

Only quick thinking will save TV from permanent disruption

Opinion: Gordon Young

Why I blurted it out I have no idea. There I was in the office of Tess Alps – who as the head of Thinkbox is basically the tub-thumper in... Read more

Gordon Young - 02/04/2012

Digital Transformation