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Future of Media

The Drum's media editor John McCarthy rounds up the latest media trends each Thursday, this is also available in your inbox. Sign up here.

Opinion

Future of Media: Big tech enjoys ad spend boom, ITV's metaverse, publishing the Olympics

Opinion

Future of Media: Olympics fever, OOH celebrates Freedom Day, Indy on TV

Opinion

Future of Media: EV charging opp, more social pressure, ad budgets bounce back?

Opinion

Future of Media: Hate mates, Euro ad frenzy, very weird OOH

Opinion

Future of Media: Euro Pride, sustainable billboards, Pinterest weight rules

Opinion

Future of Media: Food ad ban, QR's rise, AR imitating life

Opinion

Future of Media: GB News ad accidents, influencing backlash, meet Simon Bevan

Opinion

Future of Media: BuzzFeed's Huffpo plan, TikTok's Euro goals, carbon cost of media

Opinion

Future of Media: Gaming not a media channel, repeating social's mistakes? Interactive ads

Opinion

Future of Media: Metaverse potential, ads in games, agencies now plugging in

Opinion

Future of Media: Gaming resurrection, Duck Floc talk, 3D audio ads

Opinion

Future of Media: News brand safety, print & TV commerce, CNN's livestream paywall

Opinion

Future of Media: OTT whales and minnows, Upfronts waves, CTV software wrestling

Opinion

Future of Media: TV goes digital, CTV buying explored, smartest campaigns for top shows

Opinion

Future of Media: Agency review rush, Snap's AR roadmap, cinema's ad strategy

Opinion

Future of Media: Identity crises, budget predictions, Prince Philip planning

Opinion

Future of Media: big change, inside Biden campaign, Shipchat

Opinion

Future of Media: Publisher data rush, misinformation tsunami, innovation round-up

Opinion

Future of Media: Google ad ban report, iProspect x Vizeum, TikTok safety tools

Opinion

Future of Media: ITV Piers fears, Sorrell talks cookies, OOH's role in brand building

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