See what's on at The Drum Skip to content

Future of Media

The Drum's media editor John McCarthy rounds up the latest media trends each Thursday, this is also available in your inbox. Sign up here.

Opinion

TV’s reinvention, virtual worlds and counting carbon: the biggest media stories of 2021

Opinion

From supermarket aisles to the moon, media is being reinvented

Opinion

Future of Media: Google birds promise, retail media evolution, ad revenue boom

Opinion

Future of Media: Tesco manifesto, Barb's big step, and making a live ad

Opinion

Future of Media: I'm a Celeb goes meta, NYT on carbon conundrum, decade's best OOH

Opinion

Future of Media: 3D OOH's potential, rethinking attention, and Data Deep Dive

Opinion

Future of Media: What's the carbon cost of media? More gambling regulations loom

Opinion

Future of Media: what net-zero carbon means for supply chains, plus Christmas ad innovatio...

Opinion

Future of Media: RAJARs return, OOH ad spend trepidation, publisher revenue survey

Opinion

Future of Media: Budgets are back, P&G's digital plan, media quality research

Opinion

Future of Media: Buyers CTV guide, premium video rebundles, big week of billboards

Opinion

Future of Media: Sky's Glass ceiling, media buyers stick by Facebook

Opinion

Future of Media: Google's last click, cautious ad spend hope, can programmatic be greener?

Opinion

Future of Media: Time to talk Facebook, GBBO and Fortnite's smart OOH

Opinion

Future of Media: Faking Abba and Bruce Willis - sort of, experts ponder what's next for TV

Opinion

Future of Media: Brexit meet GDPR, Dazn plots growth, how to defund disinformation

Opinion

Future of Media: Copa90 crypto goal, digital media M&A moment, TikTok on radio

Opinion

Future of Media: a decade of OOH Grand Prix, Amazon's CTV push, Love Island complaints

Opinion

Future of Media: Mondelez shuns cookies, EA's social push, avoiding audio ad fraud

Opinion

Future of Media: Ofcom consumption shift, how Etsy leverages TV, Roku reveals earnings

Next page