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Future of Media

Future of Media

The Drum's media editor John McCarthy rounds up the latest media trends each Thursday, this is also available in your inbox. Sign up here.

TV’s reinvention, virtual worlds and counting carbon: the biggest media stories of 2021

TV’s reinvention, virtual worlds and counting carbon: the biggest media stories of 2021

Opinion: Future of Media
As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months... Read more
John McCarthy - 24/12/2021
From supermarket aisles to the moon, media is being reinvented

From supermarket aisles to the moon, media is being reinvented

Opinion: Future of Media
Welcome to The Drum's weekly Future of Media briefing from media editor John McCarthy. ... Read more
John McCarthy - 16/12/2021
Future of Media: Google birds promise, retail media evolution, ad revenue boom

Future of Media: Google birds promise, retail media evolution, ad revenue boom

Opinion: Future of Media
Welcome to The Drum's weekly Future of Media briefing from media editor John McCarthy.  ... Read more
John McCarthy - 09/12/2021
Future of Media: Tesco manifesto, Barb's big step, and making a live ad

Future of Media: Tesco manifesto, Barb's big step, and making a live ad

Opinion: Future of Media
Welcome to The Drum’s weekly Future of Media briefing from media editor John McCarthy. ... Read more
John McCarthy - 02/12/2021
Media
Future of Media: I'm a Celeb goes meta, NYT on carbon conundrum, decade's best OOH

Future of Media: I'm a Celeb goes meta, NYT on carbon conundrum, decade's best OOH

Opinion: Future of Media
Welcome to The Drum’s weekly Future of Media briefing from media editor John McCarthy. ... Read more
John McCarthy - 25/11/2021
Media
Future of Media: 3D OOH's potential, rethinking attention, and Data Deep Dive

Future of Media: 3D OOH's potential, rethinking attention, and Data Deep Dive

Opinion: Future of Media
Welcome to The Drum’s Future of Media briefing. Media editor John McCarthy brings you some relevant highlights from The Drum and... Read more
John McCarthy - 18/11/2021
Media
Future of Media: What's the carbon cost of media? More gambling regulations loom

Future of Media: What's the carbon cost of media? More gambling regulations loom

Opinion: Future of Media
Calculating carbon costs ... Read more
John McCarthy - 11/11/2021
Media
Boots shoppable ads on ITV from earlier this year

Future of Media: what net-zero carbon means for supply chains, plus Christmas ad innovations

Opinion: Future of Media
We’ve been at Cop26 in Glasgow investigating whether advertisers can combat the most damaging excesses of capitalism (which they... Read more
John McCarthy - 04/11/2021
Modern Marketing
Future of Media: RAJARs return, OOH ad spend trepidation, publisher revenue survey

Future of Media: RAJARs return, OOH ad spend trepidation, publisher revenue survey

Opinion: Future of Media
For whatever reason, a steady stream of media research flooded the inbox this week. So I've cherry-picked some of the most... Read more
John McCarthy - 28/10/2021
Media
Future of Media: Budgets are back, P&G's digital plan, media quality research

Future of Media: Budgets are back, P&G's digital plan, media quality research

Opinion: Future of Media
First, be sure to check out our Globalization Deep Dive, where we explore the biggest issues facing global marketers. Next, a... Read more
John McCarthy - 21/10/2021
Media
Future of Media: Buyers CTV guide, premium video rebundles, big week of billboards

Future of Media: Buyers CTV guide, premium video rebundles, big week of billboards

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. Did you check in on The Drum&... Read more
John McCarthy - 14/10/2021
Media
Future of Media: Sky's Glass ceiling, media buyers stick by Facebook

Future of Media: Sky's Glass ceiling, media buyers stick by Facebook

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. You can get a more comprehensive version sent to... Read more
John McCarthy - 07/10/2021
Media
Future of Media: Google's last click, cautious ad spend hope, can programmatic be greener?

Future of Media: Google's last click, cautious ad spend hope, can programmatic be greener?

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. You can get a more comprehensive version sent to... Read more
John McCarthy - 30/09/2021
Media
Future of Media: Time to talk Facebook, GBBO and Fortnite's smart OOH

Future of Media: Time to talk Facebook, GBBO and Fortnite's smart OOH

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. You can get a more... Read more
John McCarthy - 23/09/2021
Media
Future of Media: Faking Abba and Bruce Willis - sort of, experts ponder what's next for TV

Future of Media: Faking Abba and Bruce Willis - sort of, experts ponder what's next for TV

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. You can get a more... Read more
John McCarthy - 09/09/2021
Digital Transformation
Brexit meet GDPR, Dazn plots growth, how to defund disinformation

Future of Media: Brexit meet GDPR, Dazn plots growth, how to defund disinformation

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. You can get a more... Read more
John McCarthy - 02/09/2021
Media
Future of Media: Copa90 crypto goal, digital media M&A moment, TikTok on radio

Future of Media: Copa90 crypto goal, digital media M&A moment, TikTok on radio

Opinion: Future of Media
Welcome to your weekly Future of Media briefing from media editor John McCarthy. ... Read more
John McCarthy - 26/08/2021
Modern Marketing
Future of Media: a decade of OOH Grand Prix, Amazon's CTV push, Love Island complaints

Future of Media: a decade of OOH Grand Prix, Amazon's CTV push, Love Island complaints

Opinion: Future of Media
LOOHking back ... Read more
John McCarthy - 19/08/2021
Media
Future of Media: Mondelez shuns cookies, EA's social push, avoiding audio ad fraud

Future of Media: Mondelez shuns cookies, EA's social push, avoiding audio ad fraud

Opinion: Future of Media
Mondelez shuns cookies ... Read more
John McCarthy - 12/08/2021
Modern Marketing
Future of Media: Ofcom consumption shift, how Etsy leverages TV, Roku reveals earnings

Future of Media: Ofcom consumption shift, how Etsy leverages TV, Roku reveals earnings

Opinion: Future of Media
Ofcom media consumption ... Read more
John McCarthy - 05/08/2021
Media

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