Categories Marketing Agencies Creative Media Sustainability Technology

Dan Plant

dan plant targeting and personalisation

07 Jun 2016

5 min read
Chasing the wrong dream – why targeting and personalisation can never replace serendipit...
Opinion

09 May 2016

5 min read
Is the advertising industry chasing the wrong dream in tailored advertising?
Opinion

25 Jan 2016

7 min read
The public apology is in a sorry state
Opinion
Sony's Xperia handset gets a starring role in Hotel Transylvania 2

05 Nov 2015

4 min read
Is this the ultimate in branded content? Hotel Transylvania 2's surprise star
Opinion

15 Sep 2015

2 min read
Is video game advertising coming of age? Moving from 'trailers' to proper brand ads
Opinion

10 Sep 2015

12 min read
The ongoing challenge of comparing the cost and true value of traditional and digital medi...
Opinion

04 Sep 2015

7 min read
How perception clashes with reality when people tell you about their TV viewing habits
Opinion

23 Jun 2015

5 min read
Let’s stop trying to define 'native'. If you want to sell me something new, just think of...
Opinion

29 May 2015

5 min read
The curse of irrelevant 'relevance': Why we should all be cautious about exploiting the next...
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024