If you've ever felt frustrated about the self-satisfied smugness permeating the tech industries, you'll identify with Can't Understand New Technology, the tongue-in-cheek rag by creatives waxing lyrical on what they really think of tech.
Starting off as a heavily inebriated bid for attention fuelled by martinis, red wine and a bigger thirst for making a mark in an otherwise ego-saturated, populist-soiled industry, Can't Understand New Technology pokes fun at some of the more ridiculous side-effects of Silicon Roundabout with contributions from the oft-frustrated Shoreditch crowd. The mag is run by editor Camilla Grey, strategist at Wolff Olins, and Steve Price, creative director of Plan B Studio, who takes charge of design.
Now The Drum has joined forces with Can't Understand New Technology to publish the next edition alongside The Drum's print edition this Spring. And to whet your appetite, in this blog we will publish one article a week – previously only available in the hard copy publication – to give a flavour of what it's all about. To join the conversation, tweet @TheDrum using the hashtag #cantunderstandnewtechnology.