The grey-haired bloke in the picture is the Director of Digital Strategy at Origin Creative who explores ways in which brands can become more social-centric in their approach to digital communications. He likes to think he knows what he’s on about…and his clients seem to agree. Which is nice.

Paul Fabretti's diverse background covers development, digital marketing, PR and brand. According to Fabretti, this helps him understand the role that each plays in developing integrated communications in a social world. Since joining Microsoft he has applied this experience on a global scale with brands such as Skype, Outlook and OneDrive, with over 50 million fans.

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