Andrew Grill is global managing partner at IBM Social Consulting. He writes extensively on digital disruption and new technology trends and presents to audiences on these topics around the world as a keynote speaker. The opinions expressed here are Andrew’s own and don't necessarily represent IBM's positions, strategies or opinions.

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.