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Account moves & reviews

Account moves & reviews

Analysis of the major advertising and media account moves of the week. Keep up with the latest client reviews and pitches here.

Smart Flux has been tasked with promoting Smart’s new SUV range

Automotive brands change lanes on agency partnerships

Opinion: Account moves & reviews
We explore this week’s account wins, including a string of new agency hires announced from the automotive sector. ... Read more
Sam Bradley - 21/01/2022
Irn-Bru is known for its fun and quirky ads

The7Stars wins UK media accounts for Irn-Bru and Japanese manufacturer Kao

Opinion: Account moves & reviews
We consider this week’s account wins, kicking off with Irn-Bru’s new media planning and buying partner. ... Read more
Sam Bradley - 14/01/2022
Will Tinder’s VaynerMedia match lead to a long-term relationship?

Will Tinder’s VaynerMedia match lead to a long-term relationship?

Opinion: Account moves & reviews
We consider this week’s account wins, starting with Tinder's new media agency-of-record. ... Read more
Sam Bradley - 06/01/2022
Fashion brands switch up agency partners ahead of next year’s e-commerce push

Fashion brands switch up agency partners ahead of next year’s e-commerce push

Opinion: Account moves & reviews
We consider this week’s account wins, including fashionable selections by Uniqlo and Dolce & Gabbana. ... Read more
Sam Bradley - 20/12/2021
In the UK Dr Oetker has four separate pizza brands – Ristorante, Momenti, The Good Baker and Yes It’s Pizza

Dr Oetker slices up creative and PR business for Adam&Eve and Fleishman

Opinion: Account moves & reviews
We consider this week’s account wins, including Dr Oetker’s appointment of three new agencies to its marketing kitchen. ... Read more
Sam Bradley - 10/12/2021
The RHS is looking to capitalize on the lockdown boom in gardening

RHS appoints Essence as it hopes to grow lockdown audience of new gardeners

Opinion: Account moves & reviews
We consider this week’s account wins – starting with the RHS’s appointment of media agency Essence. ... Read more
Sam Bradley - 03/12/2021
Agency Business
GB News anchor Patrick Christys. The station has hired London Advertising for a new campaign

GB News enlists ad agency to reach '50% of Britons that haven't heard of GB News yet'

Opinion: Account moves & reviews
We consider the week’s account wins, starting with conservative news channel GB News’s brief for London Advertising. ... Read more
Sam Bradley - 26/11/2021
Advertising
Healthcare brands pick new AORs after busy year

Healthcare brands pick new AORs after busy year

Opinion: Account moves & reviews
This week, we consider new client wins at Essence, iProspect, Ogilvy PR and how the healthcare and pharmaceutical industry’s... Read more
Sam Bradley - 19/11/2021
Agency Business
Modelo is the second best-selling beer brand in the US

WPP agencies sweep up beverage and banking clients

Opinion: Account moves & reviews
This week, we consider a series of pitched victories at WPP, with clients across the beverage and banking sectors choosing the British... Read more
Sam Bradley - 12/11/2021
Agency Business
Facebook announced its transition to Meta last week. Spark Foundry has won its media account

Publicis media agencies clean up on account wins, but is Meta a poisoned chalice?

Opinion: Account moves & reviews
This week, we consider a string of wins by Publicis agencies Spark Foundry, Boost and Zenith across the tech, CPG and utilities sectors. ... Read more
Sam Bradley - 05/11/2021
Advertising
British Airways has appointed Uncommon Creative Studio

British Airways flies to Uncommon destination after four years with WPP

Opinion: Account moves & reviews
In this week’s installment of our new account moves and reviews column, we look at the air travel and tourism brands hoping a... Read more
Sam Bradley - 29/10/2021
Advertising
From Hennessy to Heverlee, alcohol advertisers are refreshing their agency rosters

From Hennessy to Heverlee, alcohol advertisers are refreshing their agency rosters

Opinion: Account moves & reviews
In this week’s installment of our new account moves & reviews column, we examine the alcohol advertisers shaking up their... Read more
Sam Bradley - 22/10/2021
Agency Business
Farfteched has selected MullenLowe Group’s Mediahub UK as its global communications planning and media buying partner

Fashion retailers look to refresh agency partnerships ahead of holiday season

Opinion: Account moves & reviews
In this column, we explore the major account wins and review announcements of the week. This week, fashion retailers and luxury brands... Read more
Sam Bradley - 15/10/2021
Modern Marketing
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