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A Creative Disruption festival from The Drum

Unlocking the potential of women's sport post-lockdown

Featuring

  • Rebecca Stewart, trends editor, The Drum
  • Zarah Al-Kudcy, head of commercial partnerships, Formula 1
  • Laura Weston, head of PR & trustee, Women's Sport Trust
  • Emily Defroand, hockey player, Team England and Team GB

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With lockdown and all the resultant cancelled sporting events, now is a key moment in time for women's sport. How are athletes, teams and organisations continuing to build momentum while stadiums and TV slots remain empty? What is the role of brands in raising visibility of women’s sports in a pandemic, and how will they react post-lockdown? The Drum sits down with the Women’s Sport Trust, F1 and team GB hockey player Emily Defroand to discuss.

Speakers

Emily Defroand
hockey player, Team England and Team GB
Laura Weston
head of PR & trustee, Women's Sport Trust
Rebecca Stewart
trends editor, The Drum
Zarah Al-Kudcy
head of commercial partnerships, Formula 1

A cup of tea with... Syl Saller

Marketing

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Syl Saller, chief marketing officer, Diageo
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Redefining tourism marketing in Animal Crossing

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore
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In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Michele Yow, business director, APAC, DoubleVerify
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From CMO to CEO Insights and advice from president and CEO of Rémy Cointreau Americas, Ian McLernon

Marketing

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Ian McLernon, president and ceo, Remy Cointreau, Americas
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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