The Drum Awards for Marketing - Extended Deadline

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A Creative Disruption festival from The Drum

Event has finished for the day. All content will be on demand from tomorrow.

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Top figures in the gaming industry assemble to explain the sector's journey from a ‘bedroom’ hobby to a boardroom priority in entertainment. The panellists share their experience in the space, lay-out the trends, and hint at future developments. Our gaming veterans will also give guidance on marketing opportunities, be it in gaming or esports, brand integration, or in-game placements. Oh, we'll be talking about games a lot too. And we mean a lot.

Speakers

John McCarthy
reporter, The Drum
Will Kassoy
president, ex-Activision Blizzard and Adcolony, Omaze
Glen Calvert
chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
James Draper
chief executive officer, Bidstack
Charlotte Cook
VP Gaming, Bidstack
Derek Wise
Chief Product Officer, Oracle Data Cloud

The live event evolution

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Jon Ola Sand, executive supervisor of the eurovision song contest and head of live events, EBU/Eurovision
  • Samantha Fay, svp global brand strategy, Guiness World Records
  • Oliver Davies, head of marketing and development, Edinburgh Festival

Riot Games on the future of esports

Entertainment

Featuring

  • Shawn Lim, reporter, APAC, The Drum
  • Chris Tran, head of esports for South East Asia, Hong Kong and Taiwan, Riot Games
In partnership with Bidstack

Gaming: ‘Bedroom’ hobby to boardroom priority - Part 2

Entertainment

Featuring

  • John McCarthy, reporter, The Drum
  • Will Kassoy, president, ex-Activision Blizzard and Adcolony, Omaze
  • Glen Calvert, chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
  • James Draper, chief executive officer, Bidstack
  • Charlotte Cook, VP Gaming, Bidstack
  • Derek Wise, Chief Product Officer, Oracle Data Cloud

How sponsors pivoted in F1's absence

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Christine Schröder-Schönberg, head of global sponsorship, DHL
  • Matt Hurst, head of global aws sports marketing and communications, Amazon Web Services (AWS)
  • Ben Pincus, director of commercial partnerships, Formula One

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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