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A Creative Disruption festival from The Drum

How emotion is better for business

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS

Event has finished for the day. All content will be on demand from tomorrow.

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There is a perception that B2B marketing tends to shy away from emotion. In this session, we talk with Reuben Webb and Tom Stein from global B2B agency Stein IAS about how its client Trelleborg married emotional and rational value to create one of B2B’s most ‘award-winning’ ideas.

Speakers

Tom Stein
chairman and chief client officer, Stein IAS
Reuben Webb
chief creative officer, Stein IAS
Lynn Lester
managing director of events, The Drum

A cup of tea with... Nils Leonard

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Nils Leonard, founder, Uncommon
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The Drum Digital Advertising Awards winners ceremony

Best Practice
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Brand comms after Covid-19

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Tamara Bennett, director of communications, Virgin
  • Jason Teitler, svp, global communications and brand lead, Special Olympics International
  • Jackie Khan, head of marketing and communications, Oscar Health
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A cup of tea with... Jonathan Mildenhall

Best Practice

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Jonathan Mildenhall, chief executive officer, TwentyFirstCenturyBrand
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Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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