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A new Creative Disruption festival from The Drum

There is a perception that B2B marketing tends to shy away from emotion. In this session, we talk with Reuben Webb and Tom Stein from global B2B agency Stein IAS about how its client Trelleborg married emotional and rational value to create one of B2B’s most ‘award-winning’ ideas.

Speakers

Tom Stein
Tom Stein
chairman and chief client officer, Stein IAS
Reuben Webb
Reuben Webb
chief creative officer, Stein IAS
Lynn Lester
Lynn Lester
managing director of events, The Drum
30 June 16:30 BST / 11:30 EST / 23:30 SST

How emotion is better for business

Best Practice

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Tom Stein, chairman and chief client officer, Stein IAS
  • Reuben Webb, chief creative officer, Stein IAS
Lynn LesterTom SteinReuben Webb
17 June 14:00 BST / 09:00 EST / 21:00 SST

What makes a great chief creative?

Best Practice

Featuring

  • Frederick Levron, worldwide creative partner, FCB Global
  • Paul Shearer, chief creative officer, Impact BBDO
  • Liz Taylor, global chief creative officer, Leo Burnett
  • Stephen Lepitak, executive editor, The Drum
Frederick LevronPaul ShearerLiz TaylorStephen Lepitak
1 July 11:00 BST / 06:00 EST / 18:00 SST

CMO to CEO: The new ‘Succession’ - LIVE

Best Practice

Featuring

  • Sherilyn Shackell, global chief executive officer, The Marketing Academy
  • Sarah Warby, chief executive officer, Lovehoney
  • Cheryl Calverley, chief executive officer, eve sleep
Sherilyn ShackellSarah WarbyCheryl Calverley
25 June 09:00 BST / 04:00 EST / 16:00 SST

Winning by design

Best Practice

Featuring

  • John Mathers, chairman, British Design Fund
  • Natasha Chetiyawardana, creative partner and founder, Bow & Arrow
  • Garry Blackburn, creative director, Rose
  • David Azurdia, creative partner, Magpie Studio
  • Garrick Hamm, creative partner, Williams Murray Hamm
John MathersNatasha ChetiyawardanaGarry BlackburnDavid AzurdiaGarrick Hamm

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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