Home Partners Speakers Schedule

A Creative Disruption festival from The Drum

Redefining tourism marketing in Animal Crossing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below

Watch Now

Many brands have had to re-think their marketing strategy this year but for Sentosa, a tourism hotspot in Singapore, it had to re-write the rules entirely. This session will take a look into how Singapore’s attraction island, and its agency BBH, used the biggest gaming hit of the lockdown to re-imagine tourism marketing.

Speakers

Charlotte McEleny
deputy and Asia Pacific editor, The Drum
Mira Bharin
director, brand, marketing and communications, Sentosa Development Corporation
Sascha Kuntze
chief creative officer, BBH Singapore
In partnership with Adform

What marketers need from adtech in lockdown

Marketing

Featuring

  • Peter Markey, chief marketing officer, TSB
  • John McCarthy, reporter, The Drum
  • Philip Acton, country manager UK and Benelux, Adform
Watch

How to reach The Drum's audience by self-publishing to thedrum.com

Marketing

Featuring

  • Diane Young, chief executive officer, The Drum
Watch
In partnership with Iris

Predictions Series: Don’t underestimate the era of live

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Sorcha John, global director, future strategy, Iris
  • Ben Essen, chief strategy officer, Iris
Watch

The future of the client-agency relationship

Marketing

Featuring

  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
  • Brent Smart, chief marketing officer, IAG
  • Pratik Thakar, head of integrated marketing communications, asean, Coca-Cola
Watch

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
Become A Partner

Examining how creative disruption will shape the future of...

Retail IconRETAIL Health IconHEALTH Cities IconCITIES Society IconSOCIETY Finance IconFINANCE Entertainment IconENTERTAINMENT Marketing IconMARKETING Education IconEDUCATION Media IconMEDIA Best Practice IconBEST PRACTICE

See what else is coming up at The Drum

View Calendar