Who would launch two games in the midst of a pandemic? We find out why Riot Games tapped into the surge in interest and participation of consumers as esports became the only ‘competitive sport’. We will also discover how the pandemic accelerated brands’ investment in gaming and esports as the new platform to engage younger audiences.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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