The Drum Awards for Marketing - Extended Deadline

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A Creative Disruption festival from The Drum

Event has finished for the day. All content will be on demand from tomorrow.

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Who would launch two games in the midst of a pandemic? We find out why Riot Games tapped into the surge in interest and participation of consumers as esports became the only ‘competitive sport’. We will also discover how the pandemic accelerated brands’ investment in gaming and esports as the new platform to engage younger audiences.

Speakers

Chris Tran
head of esports for South East Asia, Hong Kong and Taiwan, Riot Games
Shawn Lim
reporter, APAC, The Drum
In partnership with Bidstack

Gaming: ‘Bedroom’ hobby to boardroom priority - Part 2

Entertainment

Featuring

  • John McCarthy, reporter, The Drum
  • Will Kassoy, president, ex-Activision Blizzard and Adcolony, Omaze
  • Glen Calvert, chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
  • James Draper, chief executive officer, Bidstack
  • Charlotte Cook, VP Gaming, Bidstack
  • Derek Wise, Chief Product Officer, Oracle Data Cloud

The future relationship between brands and music

Entertainment

Featuring

  • Lynn Lester, managing director of events, The Drum
  • Katie Melua, recording artist, Performer
  • Sumit Bothra, director, ATC Management
  • Gary Cohen, head of brand partnerships, ATC Management
In partnership with Bidstack

Gaming: ‘Bedroom’ hobby to boardroom priority - Part 1

Entertainment

Featuring

  • John McCarthy, reporter, The Drum
  • Will Kassoy, president, ex-Activision Blizzard and Adcolony, Omaze
  • Glen Calvert, chief operating officer of esports team Fnatic and founder of Affectv, Fnatic
  • James Draper, chief executive officer, Bidstack
  • Charlotte Cook, VP Gaming, Bidstack
  • Derek Wise, Chief Product Officer, Oracle Data Cloud

Returning to the silver screen

Entertainment

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Shona Gold, group director of brand & marketing, Vue International
  • Karen Stacey, chief executive, DCM
  • Kathryn Jacob OBE, chief executive officer, Pearl & Dean

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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