The Drum Awards for Marketing - Extended Deadline

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A Creative Disruption festival from The Drum

Event has finished for the day. All content will be on demand from tomorrow.

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Guinness is one of the world's most recognisable brands, but what are the insights and the strategy behind that? Here Gráinne Wafer, it's global brand director offers some insights.

Speakers

Grainne Wafer
global brand director, Guinness at Diageo
David Buttle
global marketing director, commercial, FT
In partnership with LAB Group

Protecting vulnerable online users

Society

Featuring

  • Stephen Lepitak, executive editor, The Drum
  • Tanya Joseph, managing director of specialist services, H + K Strategies London
  • Adrian Webb, Chairman, LAB Group

Empowering small communities with eBay

Society

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Geoff de Burca, chief strategy officer, MediaCom
  • Rob Hattrell, chief executive officer, UK, eBay
In partnership with Financial Times

Guinness’ longterm investment in brand

Society

Featuring

  • David Buttle, global marketing director, commercial, FT
  • Grainne Wafer, global brand director, Guinness at Diageo

D&I: Time to reset the conversation

Society

Featuring

  • Sonoo Singh, associate editor, The Drum
  • Katy Howell, chief executive officer, immediate future
  • Leila Fataar, founder, Plaform13
  • Debarshi Pandit, SVP international business / head of multicultural business, Sky
  • Rania Robinson, chief executive officer & partner, Quiet Storm
  • Ete Davies, chief executive officer, Engine
  • Sarah Jenkins, managing director, Saatchi & Saatchi London

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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Examining how creative disruption will shape the future of...

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