Covid-19 triggered a panic buying of essentials such as flour, toilet rolls and pasta. The lockdown has also seen more consumers than ever turning to ecommerce, with a spike in purchase of certain non-essential categories including consumer electronics, garden essentials and personal fitness equipment, according to the latest data from Criteo. So are brands prepared to rebuild their customer experience by appealing to these changing behaviours and sentiments? Join The Drum and Criteo to explore how brands can keep their increased online customer base and their footfall customers as shutters come up and shops begin to re-open. Could the experience of the pandemic change consumer shopping habits for good? Will it speed up the growth of online shopping even after the current crisis is over? And is it possible we will see retailers themselves driving this change? Find out more in this session.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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