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More marketers are labelling themselves agile than ever before. But at no time has agility been more important than during the pandemic. As the scale and severity of Covid-19 became clear, brands had little choice but to revise their plans and shift priorities and resources. But is this agile marketing?
For brands to navigate a period of radical change, a focus on customer experience and an investment in data-driven strategies is critical. Marketing is the growth engine that enables brands to balance short-term agility with long-term stability. The evolving needs and expectations of consumers mean brands are coming out the other side of a Covid-19 learning curve with a more “lean and agile” marketing model.
Join The Drum, Neustar, and industry experts to discuss what agile marketing looks like in 2020 and beyond. And how marketers are turning to agile ways of working to help with changing priorities, improving team morale, better managing distributed teams and enhancing effectiveness of campaigns.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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