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A new Creative Disruption festival from The Drum

Brand safety is a top concern of marketers and an issue that has recently taken on magnified importance as Coronavirus has dominated the news cycle. Covid’s swift disruption of daily life and advertising forced brands and agencies to quickly recalibrate media plans and adjust messaging - and to reevaluate their brand safety measures.

Join The Drum and Michele Yow, Business Director, APAC at DoubleVerify, for a fireside chat to understand how brands should be approaching brand safety during fast-changing times, and understand what it takes to be agile enough to adapt to emerging challenges.

Speakers

Michele Yow
Michele Yow
business director, APAC, DoubleVerify
Charlotte McEleny
Charlotte McEleny
deputy and Asia Pacific editor, The Drum
23 June 14:00 BST / 09:00 EST / 21:00 SST
In partnership with Neustar

Agile marketing is about focus, not speed

Marketing

Featuring

  • Mark Gooding, head of growth, marketing solutions, EMEA & APAC, Neustar
  • Sinem Soydar, global senior digital marketing manager, Vodafone Group
  • Gordon Young, editor-in-chief, co-founder, The Drum
Mark GoodingSinem SoydarGordon Young
2 July 07:00 BST / 02:00 EST / 14:00 SST

Redefining tourism marketing in Animal Crossing

Marketing

Featuring

  • Mira Bharin, director, brand, marketing and communications, Sentosa Development Corporation
  • Sascha Kuntze, chief creative officer, BBH Singapore
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
Mira BharinSascha KuntzeCharlotte McEleny
1 July 10:00 BST / 05:00 EST / 17:00 SST
In partnership with Adform

What marketers need from adtech in lockdown

Marketing

Featuring

  • John McCarthy, reporter, The Drum
  • Peter Markey, chief marketing officer, TSB
  • Philip Acton, country manager UK and Benelux, Adform
John McCarthyPeter MarkeyPhilip Acton
23 June 07:00 BST / 02:00 EST / 14:00 SST
In partnership with DoubleVerify

Prediction Series: The future of brand safety

Marketing

Featuring

  • Michele Yow, business director, APAC, DoubleVerify
  • Charlotte McEleny, deputy and Asia Pacific editor, The Drum
Michele YowCharlotte McEleny

Positive Energy, Innovation and Creative Thinking

2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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